Karen Green | Blog
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  • I have just received a quote via a client for design work for £23k – granted it will deliver the logo, packaging design, artwork and a basic website but can it be done more cheaply and just as efficiently for a similar price? Another client......

  •  I was recently asked to give a talk at the Natural and organic product show about what mistakes suppliers make when selling to the retailers – both from my experience as a buyer and also as a seller – what has gone right and what......

  • You have chosen the best position for your stand, invested the money for the biggest one you can afford and then been shocked by all the additional costs – who knew electricity points cost so much?!!! So how do you now get the best return......

  • Stress, distress and success of running a food business Success is not final; failure is not fatal: it is the courage to continue that counts. Winston Churchill Over the past thirty-five years that I have been in retail, the world has changed greatly. The retailers......

  • Imagine you are the buyer of a major retailer – you get upto 200 emails a week from people wanting to list their products. You have a great range already – its not doing badly – why take the risk of launching another product?? Then......

  • The consumer is no longer a simple animal. There is the paradox of choice that renders most people incapable of change. 85% of our food purchases never change. Most people eat the same sandwich for lunch every day. Online ordering from Ocado, Just Eat etc reminds us what......

  • Last year I wrote a book called – Recipe for success – the ingredients of a profitable food business and whilst it is aimed at food producers, the principles are just as applicable to any consumer good whether that is a chocolate mousse or a......

  • I started life in a department store and then moved to be a buyer first at Tesco and then Boots. I then turned gamekeeper and moved to food suppliers as a commercial director and have spent the last 10 years selling into retailers. So what......

  • “Innovation is this amazing intersection between someone’s imagination and the reality in which they live. The problem is, many companies don’t have great imagination, but their view of reality tells them that it’s impossible to do what they imagine.” Ron Johnson, CEO, JC Penney Most......

  • As part of my profile raising strategy to publicise my book — “Recipe for success — the ingredients of a profitable food business”, I was asked to deliver a masterclass how to make a profit. And it got me thinking — how few people in the food industry actually talk about......

  • In the past couple of weeks, several food SMEs decided its just not worth it in terms of effort or cannot move forward without significant investment. Did they not work hard enough? Did they have a bad product? Did they have poor brand design Absolutely......

  • When I begin a category review process, there are four stages I go through to get to the stable of future product launches and refreshes.   I am going to detail each of these and then bring it together to see how this can create the......

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