Through my career, I have been a retail buyer with Tesco/Boots and then crossed the table and worked as Commercial Director covering products as diverse as Christmas puddings to ready meals and sushi. I had a successful career, launching many successful products and brands, growing categories and creating profitable sales.
Now I use that experience to help food businesses whether start ups or established businesses to overcome their commercial challenges and achieve the profitable growth that they deserve. I have written the Amazon bestseller “Recipe to Success – the ingredients of a profitable food business” which has been shortlisted for Business Books awards 2018.
I am a regular guest lecturer at Nottingham Trent University and also deliver workshops on sales and marketing. I speak at various events such as Food and Drink expo, Bread and Jam and have been featured on various radio shows at the food expert such as LBC.
I also volunteer to judge at Great Taste Awards, Grocer Own Label awards and Quality food awards and am a volunteer for Virgin Start up
Passionate about food!!