Recipe for Success provides a step-by-step guide that enables you to create high profile food brands and a business that can make and sell these products successfully. The book assists you to analyse your business and where the opportunities for growth and improvement lie. It also helps you to design profitable products that will underpin their brand and sell successfully into retailers.
I have included a number of case studies of companies that have achieved great success, as well as those that have not been as successful. Drawing from these examples and from my own experiences, Recipe for Success helps avoid some of the pitfalls of starting a food business.
Discover how to create value from a food business, whether you are well established or still in kitchen table infancy