Gs fresh

Challenges: 

  • Lead team to understand key customer drivers of pre packed salads purchase
  • Build a category growth strategy for key central Europe customer 
  • Support client presenting to the retailer

What we did

  • Establish current performance drivers and opportunities for growth
  • Undertake quantitative and qualitative consumer research
  • Develop innovative new products with client local factory
  • Devise new range, merchandising and packaging recommendations

Result

  • Positive feedback from retailer
  • £800k+ incremental sales value from existing business
  • Opportunity to widen distribution