About me

When I was 5, I loved to make MUD PIES in my mums the back garden….

...No one could eat them, but they were beautiful – layers of colour, mud, stones and flowers. I knew, even at that point, my life would be made in the food industry.  Although my first job was in a department store selling dress fabrics – there I learnt the power of fear – mostly of a customer complaining to my dad (who ran the business) and the ensuing disapproval! 

My first proper job was at TESCO – as a trainee marketing assistant. There’s a business whose presence will have an effect on you – but the indisputable truth is that was the very best place to start.  From there, my career in food retail transferred to Boots working on brands such as Complan, launching ambient ready meals (tasted amazing!) and honing my understanding of flavours developing mouthwash and toothpaste!

I left to fulfil my dream of joining the food industry and had a great time building a new business on the foundation of great NPD (New product development).  

DISASTER! I went a little off message from food retail and decided I wanted to run my own business.  I trained as a personal trainer and nutritionist (ok, food is still there!) and bought a small private gym, which I owned for three years, learnt a lot about local marketing BUT it bankrupted me! 

That taught me a lot about business and I went back to my first love of food retail and have been consulting with businesses as diverse as broccoli growers to pork pies and most recently food to go, ever since! Have a look at some of our clients 

I have mentored numerous managers and business owners in growing their sales, profit and strengthening their organisations and I can do the same for your business.

I am dedicated to personal development and had some great mentors/teachers myself including Paul McKenna, Sentinel (negotiation and selling skills) and AQR (mental toughness) to name but a few.  I guest lecture at Nottingham Trent University on their food business undergraduate and master degrees and am currently delivering Enabling innovation program.

I now live most of the year in the south of France in a tiny place overlooking the sea in Antibes.  My kids have now flown the nest giving the freedom to travel throughout the world enjoying local food, markets and of course shops!  I balance my love of food and eating it with exercise focusing on running, yoga and walking in the Mercantour national park. I do love the odd Michelin star restaurant but also down to earth local pub grub and you can't beat fish and chips at Magpie at Whitby.